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Web Design Services for Political Candidates, Office Holders & Public Figures
The way in which those running for public office connect with their constituency is changing. The days of large posters, leaflets and door-to-door canvasing will soon be a thing of the past. This applies as much to local or city council as it does to the Dail, the Senate or even the Presidency.
Voters are hitting the internet to find out about the candidates. They expect to see Facebook post detailing the issues that matter to them. They want to read emails about the policy positions or parties and the men and women running for them. Online Trade Marketing will take care of every aspect of your online political campaign.
Most of the websites built here at Online Trade Marketing we use WordPress. It’s the number 1 Content Management System on the web.
Think of WordPress as a blank canvas, we can create anything you can image with it. Many of the internet’s most famous, and visually striking websites are built using WordPress.
In addition, the user friendly WordPress interface means that once you’re ready to start managing the site yourself it will take up very little of your time.
Carly Bailey is a former Vice Chair of the Social Democrats and a candidate in the recent South Dublin County Council elections for Rathfarnham-Templeogue, and in the next general election in Dublin South-West. She already had an impressive Facebook Page and Twitter account as well as a profile page on the Social Democrat website. In a short timescale we designed built a clean, fast Political Website that will serve perfectly in any future capacity.
Carly Bailey was elected to South Dublin County Council on Friday, May 24th…
Web Design, Carly Bailey Dublin South-West
A Political Candidate Website sells a product in the same way that an E-Commerce website does. The difference being that the product is an idea.
Carly Bailey is a former Vice-Chair of The Social Democrats. At the time of writing she is a candidate in the 2019 Local Elections for Rathfarnham-Templeogue and in the next General Election for Dublin South-West.
Here's how Political Websites work...
The Home Page is for big ideas and banners. The Carly Bailey Home Page features large, mostly professional shots and headline quotes on highlight policy issues. There are videos featuring Carly and a large endorsement from one of the party leaders. There are lots of links, the vast majority of which are to blog posts.
Blog post are the bread and butter on a Political Website. They are your online speeches and a forum where the public can interact with you directly. In an ideal world every news story would generate a 500-1000 word post, but in the beginning concentrate on the pillar issues and policy positions. At Online Trade Marketing we can take care of so many of these jobs for you, no candidate can win an election alone.
There are other pages. A Contact Page is vital, as well as a page to accept donation (or prominent links to an external donation portal. In this case the main Social Democrat site). But the nuts and bolts of Political Websites are the Home Page and Blog Posts, they are fuel. These posts are the what you use to promote yourself, your party and what you stand for on social media and in email marketing campaigns. And over time they will generate conventional media attention, gaining exposure on TV and in print.
Political Campaigning on Social Media
As well as building a website (and we can stop there if you wish) we can design and implement a promotional social media campaign in the run up to an election. At the time it matters most and every euro spent means votes!!
It’s not about being all things to all people, it’s about tailoring your message to each voter. This is what you do on the doorsteps already. Facebook users between the ages of 18 and 25 will be concerned about student fees. A business owner is concerned with rates, corporation tax and staffing costs; we can target ads at them, generating copy and images specifically designed to engage them.
This may sound cold, but you need to think of your campaign as a business, selling a product. That product is a vision, change, a better future. The issues that matter to one person may not matter to another, the product is what they want from you as their representative. This is what a well designed social media campaign can deliver, and it can deliver votes.
Running a political campaign is a long hard road. Meetings, speeches, knocking on thousands of doors it is far from easy. With Online Trade Marketing Political Websites and a social media campaign to push your message to voters you put yourself ahead of the curve, ahead of your rivals. There is no one factor that guarantees election but every extra edge counts in a business where small margins can make all the difference.
*To avoid conflict of interest we only work with 6 candidates at any one time, or in any election year. In addition we will only work with a single candidate in any one constituency or electoral ward. As a result places are limited so book your package with Online Trade Marketing as soon as possible.
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