This is the second post in our 2019 Search Landscape Series. In the first we covered the difficulties landing slots on page 1 of Google with the advent of Search Features; Featured Snippets, People Also Ask, Video and more. These features compound the existing issues of decreasing organic clicks and Read more…
Search Engine Optimization is the term used for the practices employed by webmasters to gain their website the highest visibility in search results.
SEO is an in-depth discipline. It can take many years to master. But don’t let that put you off. Every new skill you learn has an effect on how your web pages perform in Search results for keywords that matter to your business.
Here are just a few of the topics covered in these posts;
– The starting point for your SEO strategy are Keywords. The terms that your potential customers type into the search engines, mainly Google. Understanding how to optimize each page on your website for a set of keywords is the key to driving traffic (website visitors, customers) to your website.
– Google can’t see images, they have to be told about them. Optimizing the images on your website is vital especially now mobile is overtaking desktop for visitor numbers. Title Tag, alt. attribute and file size need your attention.
Off Page SEO, Technical SEO
– There are many things that your website visitors do not see that affect your ranking with the search engines. Link Building, meta data, structured data, and much more. It can seem daunting and complicated but learning and implementing a little at a time can really boost your online exposure.
Use the search box and links on the right to find specific topics and experience levels (beginner, intermediate, expert). Use the sign-up form to receive updates via email.