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SEO

Search Engine Optimization is the term used for the practices employed by webmasters to gain their website the highest visibility in search results.

SEO is an in-depth discipline. It can take many years to master. But don’t let that put you off. Every new skill you learn has an effect on how your web pages perform in Search results for keywords that matter to your business.

Here are just a few of the topics covered in these posts;

  • Keywords

– The starting point for your SEO strategy are Keywords. The terms that your potential customers type into the search engines, mainly Google. Understanding how to optimize each page on your website for a set of keywords is the key to driving traffic (website visitors, customers) to your website.

Search Engine Optimization is the term used for the practices employed by webmasters to gain their website the highest visibility in search results.

  • Images

– Google can’t see images, they have to be told about them. Optimizing the images on your website is vital especially now mobile is overtaking desktop for visitor numbers. Title Tag, alt. attribute and file size need your attention.

Search Engine Optimization is the term used for the practices employed by webmasters to gain their website the highest  visibility in search results.

  • Off Page SEO, Technical SEO

– There are many things that your website visitors do not see that affect your ranking with the search engines. Link Building, meta data, structured data, and much more. It can seem daunting and complicated but learning and implementing a little at a time can really boost your online exposure.

 

Search Engine Optimization is the term used for the practices employed by webmasters to gain their website the highest  visibility in search results.

Use the search box and links on the right to find specific topics and experience levels (beginner, intermediate, expert). Use the sign-up form to receive updates via email.

Comparison Sites spend vast sums of money on advertising, but also SEO, hording vast amounts organic traffic. The Search Landscape in2019 - Comparison Sites Under the Microscope by Online Trade Marketing.
News & Opinion

The Search Landscape, 2019 Part 2 – Comparison Sites Under the Microscope

This is the second post in our 2019 Search Landscape Series. In the first we covered the difficulties landing slots on page 1 of Google with the advent of Search Features; Featured Snippets, People Also Ask, Video and more. These features compound the existing issues of decreasing organic clicks and Read more…

By Adam Bermingham, 2 months2 months ago
To Think like a Blogger is a skill that all small business owners have to learn when they launch a website. Web Design Posts at Online Trade Marketing.
Business & Marketing

Think like a Blogger

The ability to Think like a Blogger is a skill that all small business owners have to learn when they launch a website. Blogging is a vital ingredient of your website, your marketing, and your long term business success. During your work day you have to take pictures, maybe video, and Read more…

By Adam Bermingham, 3 months2 months ago
Part 1 in a series of Posts on The Search Landscape in 2019. Here we look at Google Search Features; Snippets, Knowledge Panel, Structured Data and more. A News and Opinion Blog Post by Online Trade Marketing.
News & Opinion

The Search Landscape, 2019 Part 1 – Google Search Features Explained

With the year 2018 drawing to a close I thought I would put together a few posts on the condition of the search industry, my views on any interesting developments, the future of search and it’s largest player, Google. The search landscape in 2019 will be rocky but at the Read more…

By Adam Bermingham, 3 months2 months ago
Web Design

What are Keywords? The Building Blocks of SEO & a Beginners Guide to The Yoast SEO Plugin

If you are just starting to learn about websites, SEO (search engine optimization) and the other related digital marketing practices then one of the things you’ll be wondering about are keywords.  Many new webmasters ask about SEO. “How do I get my website to the top of the Google search Read more…

By Adam Bermingham, 4 months3 months ago
A list of SEO and Web Design Blogs Beginners should follow. Featuring Moz, Yoast and many more. Blog Posts at Online Trade Marketing.
Business & Marketing

Top 5 SEO and Web Design Blogs Beginners Should Follow

(plus an extra 1 at the end for the future)   When you decide to take your business marketing efforts online their is a lot to learn. When you hit the search engines for advice it can be a little overwhelming. These are the SEO and Web Design Blogs beginners Read more…

By Adam Bermingham, 4 months2 months ago
Landing Pages for Local Businesses, SMEs, start-ups and tradespeople. Using location and geographical search results to rank your blog posts. Web Design Blog Posts at Online Trade Marketing.
Web Design

Landing Pages for Local Businesses – Targeting Towns, Cities and Counties

Landing Pages for Local Businesses can be a powerful weapon, especially mobile businesses like building contractors, carpenters, painters and decorators. In this post I’ll walk you through how to use Local Landing Pages for the best results and get the best return on your investment. That investment could be financial, but in the Read more…

By Adam Bermingham, 5 months3 months ago
Why are you paying for clicks? Adwords vs SEO. 80% of all clicks on Google Search Results Page go to Organic Results. 80% of Online Marketing Spend goes on Pay Per Click Advertising. Business and marketing posts by Online Trade Marketing.
News & Opinion

Why are You Paying for Clicks? PPC vs SEO

Everyone these days seems to be Paying for Clicks. Google & Facebook have become companies worth hundreds of billions of dollars because everyone is paying for clicks. Why are you using Pay Per Click Ads? Did you ever ask yourself that question? Maybe because everyone does it, you think it’s Read more…

By Adam Bermingham, 6 months3 months ago

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