This is the second post in our 2019 Search Landscape Series. In the first we covered the difficulties landing slots on page 1 of Google with the advent of Search Features; Featured Snippets, People Also Ask, Video and more. These features compound the existing issues of decreasing organic clicks and Read more…
So, you’ve learned the basics. You have a website and set up some social media profiles. Time to kick back and relax, right? WRONG !! At intermediate level you put the firepower you learned as a Beginner to good use.
What will your learn from Intermediate posts;
Search Engine Optimization
– You have to basics, how it’s time to delve a little deeper into this art-form. Meta data, internal linking structure and user experience are all covered. SEO is what gets your website seen.
– You have your profiles set up, Facebook, Twitter, the rest. You are posting regularly, some engagement. Now it’s time to up your game. Scheduling, geo. and demographic targeting, Facebook Ads.
– You might have started an email newsletter but you using email marketing to its full potential . Segmenting your contact list is vital to getting the most from your campaigns. Its time to get serious about Mailchimp.
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