This is the second post in our 2019 Search Landscape Series. In the first we covered the difficulties landing slots on page 1 of Google with the advent of Search Features; Featured Snippets, People Also Ask, Video and more. These features compound the existing issues of decreasing organic clicks and Read more…
A lifetime can be spent learning about Google. They have 100’s of products and services, most of which many people don’t know about and will never use. They have 7 products with over 1 Billion users and are probably the largest corporation the world has ever seen.
Having said that, it is essential for the small business owner to master just a handful or these services. These blog posts will teach you beginner, intermediate and expert knowledge of these services. Including;
Analytics & Search Console
– It can take many years to master the use of these tools, but a basic knowledge can boost your website’s performance dramatically. They say Knowledge is Power and in this case knowing your user data is very powerful.
– Not something to think about when you are starting out but at some stage every website has to look at advertising. And the place to start is with Adwords. It can be daunting but we’ll walk you through it step-by-step.
Google My Business
– With the advent of mobile search local has become vital to every trade business. This ever changing landscape currently falls under the umbrella of Google My Business. We’ll walk you through this, Maps, Google+ Pages and much more.
Use the search box and links on the right to find specific topics and experience levels (beginner, intermediate, expert). Use the sign-up form to receive updates via email.