Blog Posts & Website Content Written for Your Industry
Your blog posts and web pages should be designed to do two things. Firstly, they should rank as highly as possible in the search results for the keywords, terms and phrases that matter to your business.
Second, when those visitors arrive on your website your text and images should hold them, entertain them, and most importantly accomplish their task for them.
The Buzz Words right now in the world of SEO are Searcher Intent.
This means; “accomplish their task.” Their task might be to buy a T-shirt, book a hair dresser appointment or get car insurance quotes. In the majority of cases searchers are simply looking for information on a given topic. This could be a short answer or more in depth research. Your Website Content need to get their job done and can write it for you.
"Writing is an exploration. You start with nothing and learn as you go."
Do you need fresh, engaging website content that converts your traffic in customers...
Free!! Keyword Research
Before writing any post you need to know that are people searching for that term, or information on that topic. All your efforts will be for nothing if nobody reads your content. In the world of SEO, and digital marketing in general we have an advantage over other forms of writing. We can accurately measure the potential market for our content before it is written.
Using a variety of online tools we can predict the keywords, search terms, phrases and questions your potential customers are using when they hit the search engines, predominantly Google.
This is included for free when you employ Online Trade Marketing to write just 1 blog post for your website.
With your post you will receive 10 further keyword/blog post title suggestions. Information that we have uncovered during our research. You can write these posts yourself using our post as a template or schedule further work with us.
Tradespeople, SEO & Blog Posts
Every website should have a blog. It’s that simple. If you are a local trade business many of the posts should take the form of cases studies; different types of work carried out in different locations. We have over 10 years experience of writing this type of post.
Convert Traffic into Customers
These days a few images and a phone number just won’t cut it. Before you make first contact with a customer, they have visited your website, on average 8 times. Just think about that for a second. How many visited 7, 6 or 5 times and then decided to do business with your competition.
The way you hold these potential customers through their journey towards a sale is with high quality content.
You need to give them as much detail as possible, the days of trade secrets are over. The most successful websites, and businesses, in any industry, yours included, have 100’s or even 1000’s of pages of high quality case studies, product descriptions and blog posts. This is content marketing. No sales speak, no hard sell. Conversational and informational.