The ability to Think like a Blogger is a skill that all small business owners have to learn when they launch a website. Blogging is a vital ingredient of your website, your marketing, and your long term business success. During your work day you have to take pictures, maybe video, and take mental notes about the blog posts you will write about your business.
Every Job can be a Blog Post, Building New Customers & Growing Your Business
You are your own boss. You run your own small business with maybe 5 employees or less. Maybe it’s just you and your van. You are a carpenter, or a painter and decorator. You run a small shop, a hairdressers or a car mechanics.
Your job might be to build a staircase, or paint a kitchen. To serve customers, cut hair, or replace broken brake discs.
But you have a second job. You run your business’s marketing department. It’s your job to bring in new business and new customers as well as keep the ones you already have.
Let’s presume you have a website (please tell me you have a website??) and one or two social media profiles. What you might not have is a regularly updated blog.
You’re not alone. Most small businesses in Ireland, businesses just like yours, don’t have a blog. They don’t write posts on a regular basis, daily, weekly, or even monthly, about the work they do.
According to the Dot IE Digital Health Index only 3% of Irish SME have a blog that is updated more than once a month.
Every small business owner has to think like a blogger. Because it’s not just bloggers that write blog posts these days.
Every business should be writing blog posts. Depending on the type of business you run you should be publishing a blog post every week. But if this sounds like a lot start with once a month.
What does it mean to Think Like a Blogger?
Well, every job you do is a potential blog post and while you are doing that job you should be thinking about how this blog post should look.
This has a number of benefits;
Blogging Tips for Small Businesses
Some Technical Stuff…
Learn to Think Like a Blogger, it will generate leads and work for many years into the future. During my years in the furniture industry Kildare was one of my busiest counties for inquiries and bookings.
The only reason for this was 2 Blog Posts published on my website in the early days. These posts received constant traffic throughout the life of the website. Thousands of people read these post and contacted us about their furniture.
Some helpful resources from around the web;
- Posts on the topic of blogging from Moz
- Blogging: The Ultimate Guide by Yoast
- 39 Blogging Tips from the Pros by Social Media Examiner
- Start a WordPress Blog at WP Beginner
Good Luck with your blogging and please leave a comment below with any questions.