Branding guidelines are a crucial part of developing your business’s identity. When properly developed, these guidelines serve as the glue that holds your brand together. They help your marketing team work efficiently and produce work that is consistent with your brand. These guidelines are an essential tool for your marketing team to use when executing brand-centric marketing strategies. However, if you’re not sure where to start with branding guidelines, read on to learn how to create a professional brand manual.
A brand guideline specifies how the visual and tonal representation of a brand should look. It may take the form of a style guide, brand book, or logo. In its simplest form, branding guidelines have been around for half a century. NASA’s brand guidelines from 1976 contain a logo guideline and a uniform patch standards manual. A brand guideline can also be as simple as a template that specifies the colors, fonts, typography, and mission statement for a business. If you’re working with a template, you can customize colors and fonts to keep your brand consistent.
As a brand, Uber follows these guidelines. The branding guidelines are extensive and provide clear instructions on how content should appear. These guidelines outline the tone of the content. Branding guidelines should be part of a larger global strategy, which includes the vision, personality, and mission of a company. These guidelines will help you develop the visual strength of your brand. In addition to “dos” and “don’ts”, brand guidelines provide a visual language guide that helps you create a strong and consistent brand.
As with a style guide, a brand’s color palette is essential for achieving consistency across multiple mediums. For instance, love to ride uses nine colors to distinguish between its colors and their corresponding logo. This guide also contains detailed information on secondary logos. The Barbican, an art and learning center in the United Kingdom, follows a color palette that focuses on the logo and supporting typefaces. The style guide also explains the business’ mission, target audience, and tone of voice.
Branding guidelines are essential for any brand, whether it’s big or small. Consistency increases revenue by 23 percent. Brand guidelines can also be useful for affiliates, who are tasked with creating consistent visuals on behalf of your brand. They should be easy to find and understand. Once a brand has established these guidelines, it can be used by other companies, including other brands and affiliates. They should also be easy to use, and should be introduced with the brand values.
A brand color palette is another important component of your brand identity. If you’re not sure how to choose the colors for your brand, use an Adobe color wheel. This will help you select the right palette and avoid clashing with other brands. When selecting colors for your brand, remember to include the weight of the fonts and their size. Often, the colors for your brand’s typeface will determine the appearance of your website. In addition to color, you can also use font styles, line spacing, and letter spacing.