Lucinda

Post-Pandemic Trade Show Safety Protocols and Attendee Confidence: The New Rules of Engagement

4 min read

• Trade Show

Post-Pandemic Trade Show Safety Protocols and Attendee Confidence: The New Rules of Engagement

Let’s be honest. The thought of walking into a massive convention hall, surrounded by thousands of people,...

Read More

Sustainable and Eco-Friendly Trade Show Booth Design: A Practical Guide for the Conscious Exhibitor

4 min read

• Trade Show

Sustainable and Eco-Friendly Trade Show Booth Design: A Practical Guide for the Conscious Exhibitor

Let’s be honest. Trade shows are a paradox of modern business. They’re incredible for connection, but the...

Read More

Sales Data Privacy Compliance for International Teams: Navigating the Global Maze

4 min read

• Sales

Sales Data Privacy Compliance for International Teams: Navigating the Global Maze

Let’s be honest. Managing a global sales team is thrilling. The buzz of closing deals across time...

Read More

Voice Technology Integration in Sales Workflows: The Quiet Revolution

5 min read

• Sales

Voice Technology Integration in Sales Workflows: The Quiet Revolution

Imagine this: a sales rep finishes a call, and instead of scrambling to type notes, they simply...

Read More

Neurobranding: Applying Neuroscience to Brand Strategy

4 min read

• Branding

Neurobranding: Applying Neuroscience to Brand Strategy

Let’s be honest. The old marketing playbook is, well, getting old. You can’t just shout your message...

Read More

AI-Generated Branding and Automated Identity Systems: The New Co-Pilot for Your Business

5 min read

• Branding

AI-Generated Branding and Automated Identity Systems: The New Co-Pilot for Your Business

Let’s be honest. For decades, building a brand felt like a sacred ritual. You’d gather a team...

Read More

Building Community-Driven Brands Through Niche Social Platforms

4 min read

• Marketing

Building Community-Driven Brands Through Niche Social Platforms

For years, the marketing playbook was simple: go where the people are. Facebook, Instagram, Twitter—the big, bustling...

Read More

Community-led Growth: The Secret Engine for B2B SaaS Success

5 min read

• Marketing

Community-led Growth: The Secret Engine for B2B SaaS Success

Let’s be honest. The old playbook for B2B SaaS growth is getting… tired. Endless cold emails that...

Read More

Beyond “Dear [First Name]”: The Real Deal on Hyper-Personalization in B2B Marketing

4 min read

• Business

Beyond “Dear [First Name]”: The Real Deal on Hyper-Personalization in B2B Marketing

Let’s be honest. For years, “personalization” in B2B marketing meant little more than slapping a prospect’s name...

Read More

Regenerative Business Practices: The New Frontier of Environmental Stewardship

4 min read

• Business

Regenerative Business Practices: The New Frontier of Environmental Stewardship

For decades, the gold standard for a “good” company was to be sustainable. To reduce its harm....

Read More