Lucinda, Author at Online Trade Marketing

4 min read

Let’s be honest for a second. The modern consumer isn’t just buying a product or a service...

Brand Resilience in Economic Uncertainty: How to Bend, Not Break

5 min read

Let’s be honest. Economic uncertainty is less a storm you weather and more a constant, shifting wind....

Developing a Creator Economy Strategy for B2B Brand Building

4 min read

Let’s be honest. When you hear “creator economy,” you probably think of Gen Z on TikTok, unboxing...

4 min read

Let’s be honest. The global, faceless marketplace has its perks. Convenience, sure. But it can leave our...

Lucinda