Create an eye-catching booth can be difficult on a tight budget, but creative stunts such as using foliage or creating an enjoyable competition could prove effective. Just be sure to discuss any out of the ordinary ideas with your venue in advance!
Integrate elements of your brand story into every facet of your booth experience to help attendees connect with and appreciate it.
Lighting
Lighting is one of the key components of booth design. Not only can it attract attendees, but it can also set the atmosphere and convey your brand. Utilizing various backlighting techniques will make your exhibit truly stand out – including using backlighting behind signage, fabric panels or frames to add depth and make graphics pop – but be careful not to go too far in terms of brightness – too many bright lights could create health and safety risks!
Effective booth lighting can also help subtly direct movement within your exhibit. By drawing attention away from product displays to your discussion area and vice versa, effective lighting can direct attendees towards certain areas. This is particularly effective if you wish to feature various products or displays throughout the show; also using colored lighting can increase brand recognition.
Furniture
Form and function should go hand-in-hand when it comes to trade show booth furniture. From chic stools to eye-catching lightboxes, choosing the ideal furniture pieces can transform an exhibit from passable into unforgettable.
Consider your brand aesthetic and desired image when selecting booth furniture. A modern, sleek design may be best if your company promotes innovation and technology.
Furniture not only helps create an inviting booth environment but can also ensure attendees feel relaxed during product demonstrations or long conversations with potential customers.
Consider how your booth’s layout must support traffic flow when designing its layout. Avoid placing furniture pieces that obstruct entrance or exit points of your exhibit as well as blocking off main ‘hero’ spots in your booth such as product displays and literature racks. In addition, choose furniture that is easy to assemble/disassemble which makes setting up and dismantling easier and saves you time on logistics.
Graphics
Graphics play an integral part in booth design, communicating branding, product details and emotions to visitors to your exhibit space. When well designed they can leave an unforgettable impression that attendees won’t soon forget.
Large overhead signage and fabric banners serve as visual equivalents of shouting into a crowd, and are best utilized with snappy slogans or messaging designed to capture attention. Graphics should use fonts that can easily be read from a distance as attendees may only have seconds to engage your content.
Color is an integral element in trade show graphics and should be carefully matched. A professional designer should understand how to select Pantone colors consistently for printed materials and provide graphic elevations (two-dimensional images that show your exhibit space from various perspectives) so that their design aligns perfectly with physical structures within your exhibit.
Technology
As people rely on mobile devices to stay up-to-date with event happenings, including a charging station in your booth design can be an effective way to draw attendees in. Charging stations typically include seating and large displays equipped with cords and outlets to power attendees’ phones and tablets.
Product demonstrations can be an excellent way to engage visitors and convert them into leads, but it’s crucial that the right techniques be utilized depending on your product(s). For instance, technical products may need a detailed walkthrough, while lifestyle items could benefit more from being displayed while being used by someone.
As one way of increasing engagement is integrating gamification into your booth design, using similar tactics found in video games – short and long-term gratification structures, competition, and sense of achievement are just some of the tactics gamification utilizes – it creates an engaging experience for your target audience while promoting your brand – this strategy can help your booth stand out among exhibiting companies!
