Business
Lucinda
November 25, 2025
Let’s be honest. For years, “personalization” in B2B marketing meant little more than slapping a prospect’s name...
Lucinda
November 24, 2025
For decades, the gold standard for a “good” company was to be sustainable. To reduce its harm....
Lucinda
November 14, 2025
Let’s be honest. The words “data privacy compliance” can send a shiver down the spine of any...
Lucinda
November 13, 2025
Let’s be honest. For a long time, “sustainable business” often meant slapping a “recyclable” label on a...
Lucinda
July 5, 2025
Expanding globally isn’t just about translating your website and calling it a day. It’s about speaking the...
Branding
sales
Lucinda
November 30, 2025
Imagine this: a sales rep finishes a call, and instead of scrambling to type notes, they simply...
Lucinda
November 20, 2025
Remember when talking to your computer was pure science fiction? Well, the future is here, and it’s...
Sales Automation for Solopreneurs and Freelancers: Reclaim Your Time and Scale Your Hustle
5 min read
Lucinda
November 19, 2025
Let’s be honest. As a solopreneur or freelancer, you wear all the hats. You’re the CEO, the...
Ethical Sales Strategies for Conscious Consumer Brands: Building Trust in a Skeptical World
4 min read
Lucinda
November 10, 2025
Let’s be honest. The word “sales” can leave a bad taste in your mouth. It conjures images...
Lucinda
November 9, 2025
Let’s be honest. The life of a sales professional is a constant juggling act. You’re on calls,...
