Online Marketing, Web Design & SEO for Tradespeople & SMEs
Category: Web Design
The focus of all your online marketing efforts is your website. Good Web Design is key ingredient of the success of your business. Unlike social media his is the platform that you own. You decide how it looks, you create the content. It is the first impression that the majority of your customers will get of your business and it’s essential to make it a good one.
Web Design, as we refer to it here in these posts is a varied discipline. These are just a few of the topic areas covered in these posts;
– There are many ways to design a website, including a number of content management systems. But the only one of these systems that I would recommend to small businesses and start-ups is WordPress.
Landing Pages for Local Businesses can be a powerful weapon, especially mobile businesses like building contractors, carpenters, painters and decorators. In this post I’ll walk you through how to use Local Landing Pages for the best results and get the best return on your investment. That investment could be financial, but in the case of start-ups or SMEs it is most often time and effort. We’ll also take a look at some live examples, what they are doing right and what they are getting wrong.
This post is for Beginners, a basic look at the WordPress Dashboard. The options you have and what to do when you first open up your new website admin panel. Read this post and it won’t seem so scary.
Your WordPress Dashboard
So you’ve chosen your domain name, registered it, and have hosting. Now you need to build a website. It can be a daunting prospect but there are many free tools out there to help you. I would recommend to every small tradesperson looking to build a simple website, to display what you do and generate leads, that they use WordPress.
“I would recommend WordPress to every small tradesperson.”
… and why are Personal Searches Important for Google Answer Boxes.
In short, Personal Searches are asking for advice. Advice about their car, their hair, their pet, their diet. Where in the past people would ask friends, family, someone they trust, they now turn to Google. They believe search can help them with their problem.
If Your Customers are Other Businesses it’s time to Up Your Mobile Game.
Have you put any thought into the mobile usability of your website? Are you a business who’s customers are other businesses? Building contractors especially, often carry out work for larger contractors or developers. Are you a small tradesperson, a carpenter, plumber or plasterer.
Every Job can be a Blog Post, Building New Customers & Growing Your Business
The ability to Think like a Blogger is a skill that all small business owners have to learn when they launch a website. Blogging is a vital ingredient of your website, your marketing, and your long term business success. During your work day you have to take pictures, maybe video, and take mental notes about the blog posts you will write about your business.
You are your own boss. You run your own small business with maybe 5 employees or less. Maybe it’s just you and your van. You are a carpenter, or a painter and decorator. You run a small shop, a hairdressers or a car mechanics.
Your job might be to build a staircase, or paint a kitchen. To serve customers, cut hair, or replace brake discs. But you have a second job. You are a Marketer. It’s your job to bring in new business and new customers as well as keep the ones you already have.
Let’s presume you have a website (please tell me you have a website??) and one or two social media profiles. What you might not have is a regularly updated blog.