What are Keywords? The Building Blocks of SEO & a Beginners Guide to The Yoast SEO Plugin

What are Keywords - Keywords are the building blocks of any web page. At it's most basic they are the words and phrases typed into the search bar by your potential customers. Web Design Blog Posts at Online Trade Marketing.

If you are just starting to learn about websites, SEO (search engine optimization) and the other related digital marketing practices then one of the things you’ll be wondering about are keywords. 

Many new webmasters ask about SEO. “How do I get my website to the top of the Google search results?” The real question is What are Keywords? Continue reading “What are Keywords? The Building Blocks of SEO & a Beginners Guide to The Yoast SEO Plugin”

Landing Pages for Local Businesses – Targeting Towns, Cities and Counties

Landing Pages for Local Businesses can be a powerful weapon, especially mobile businesses like building contractors, carpenters, painters and decorators. In this post I’ll walk you through how to use Local Landing Pages for the best results and get the best return on your investment. That investment could be financial, but in the case of start-ups or SMEs it is most often time and effort. We’ll also take a look at some live examples, what they are doing right and what they are getting wrong. 

 

Landing Pages for Local Businesses, SMEs, start-ups and tradespeople. Using location and geographical search results to rank your blog posts. Web Design Blog Posts at Online Trade Marketing.

 

Let’s get started.

 


Continue reading “Landing Pages for Local Businesses – Targeting Towns, Cities and Counties”

WordPress Dashboard

This post is for Beginners, a basic look at the WordPress Dashboard. The options you have and what to do when you first open up your new website admin panel. Read this post and it won’t seem so scary.

This post is for Beginners, a basic look at the WordPress Dashboard. The options you have and what to do when you first open up your new website admin panel. Blog Posts at Online Trade Marketing.

 

Your WordPress Dashboard

So you’ve chosen your domain name, registered it, and have hosting. Now you need to build a website. It can be a daunting prospect but there are many free tools out there to help you. I would recommend to every small tradesperson looking to build a simple website, to display what you do and generate leads, that they use WordPress.

“I would recommend WordPress to every small tradesperson.”

This post is for Beginners, a basic look at the WordPress Dashboard. The options you have and what to do when you first open up your new website admin panel. Blog Posts at Online Trade Marketing. Continue reading “WordPress Dashboard”

What are Personal Searches?

… and why are Personal Searches Important for Google Answer Boxes.

 

In short, Personal Searches are asking for advice. Advice about their car, their hair, their pet, their diet. Where in the past people would ask friends, family, someone they trust, they now turn to Google. They believe search can help them with their problem.

According to Think With Google, Personal Searches are massively on the increase.

 

Personal searches are asking for advice. You can answer these questions. In the SEO world it has come to be known as "position zero" in a Goggle Search, Featured Snippet or Answer Box. Web Design Blog Post at Online Trade Marketing.

 

Searches that end with the words “… for me.” are up 60% in the past 2 years.

 

Searches containing the words “… should I…” are up 80% in the past 2 years.

Continue reading “What are Personal Searches?”

B2B Mobile Usability & Experience

If Your Customers are Other Businesses it’s time to Up Your Mobile Game.

 

Research by Think With Google has identified mobile usability as an important factor in the B2B sales funnel. Load Speed, AMP and Responsive Design. Web Design Blog Posts at Online Trade Marketing.

Have you put any thought into the mobile usability of your website? Are you a business who’s customers are other businesses? Building contractors especially, often carry out work for larger contractors or developers. Are you a small tradesperson, a carpenter, plumber or plasterer. 

How do you think other businesses, especially larger contractors, experience your website? New research may surprise you. Continue reading “B2B Mobile Usability & Experience”

Think like a Blogger

Every Job can be a Blog Post, Building New Customers & Growing Your Business

The ability to Think like a Blogger is a skill that all small business owners have to learn when they launch a website. Blogging is a vital ingredient of your website, your marketing, and your long term business success. During your work day you have to take pictures, maybe video, and take mental notes about the blog posts you will write about your business.
To Think like a Blogger is a skill that all small business owners have to learn when they launch a website. Web Design Posts at Online Trade Marketing.
You are your own boss. You run your own small business with maybe 5 employees or less. Maybe it’s just you and your van. You are a carpenter, or a painter and decorator. You run a small shop, a hairdressers or a car mechanics.

Your job might be to build a staircase, or paint a kitchen. To serve customers, cut hair, or replace brake discs. But you have a second job. You are a Marketer. It’s your job to bring in new business and new customers as well as keep the ones you already have.

Let’s presume you have a website (please tell me you have a website??) and one or two social media profiles. What you might not have is a regularly updated blog.

According to the Dot IE Digital Health Index only 3% of Irish SME have a blog that is updated more than once a month. 

Continue reading “Think like a Blogger”