Online Marketing, Web Design & SEO for Tradespeople & SMEs
Search Engine Optimization is the term used for the practices employed by webmasters to gain their website the highest visibility in search results.
SEO is an in-depth discipline. It can take many years to master. But don’t let that put you off. Every new skill you learn has an effect on how your web pages perform in Search results for keywords that matter to your business.
Here are just a few of the topics covered in these posts;
– The starting point for your SEO strategy are Keywords. The terms that your potential customers type into the search engines, mainly Google. Understanding how to optimize each page on your website for a set of keywords is the key to driving traffic (website visitors, customers) to your website.
– Google can’t see images, they have to be told about them. Optimizing the images on your website is vital especially now mobile is overtaking desktop for visitor numbers. Title Tag, alt. attribute and file size need your attention.
Off Page SEO, Technical SEO
– There are many things that your website visitors do not see that affect your ranking with the search engines. Link Building, meta data, structured data, and much more. It can seem daunting and complicated but learning and implementing a little at a time can really boost your online exposure.
Use the search box and links on the right to find specific topics and experience levels (beginner, intermediate, expert). Use the sign-up form to receive updates via email.
Everyone these days seems to be Paying for Clicks. Google & Facebook have become companies worth hundreds of billions of dollars because everyone is paying for clicks. Why are you using Pay Per Click Ads? Did you ever ask yourself that question? Maybe because everyone does it, you think it’s what you should be doing. Maybe because you think SEO is hard work, or that it’s more expensive than PPC.
Fact : 80% of all clicks on Google Search Results Pages go to Organic Results.
Fact : 80% of Online Marketing Spend goes on Pay Per Click Advertising.
In this post I’m going to try and work out why these 2 seemingly contradictory stats. exist. I think the proportion is wrong and I think it is based on false preconceptions of both Pay Per Click and Search Engine Optimization.
I’m not saying that Pay Per Click is a waste of money, I have used it myself in the past. Neither am I saying that SEO is a magic bullet, the only road to online success. But this ratio of spending is crazy, especially for small, but well established businesses in the trade and construction sectors, or those on a limited budget.Continue reading “Why are You Paying for Clicks? PPC vs SEO”
When you decide to take your business marketing efforts online their is a lot to learn. When you hit the search engines for advice it can be a little overwhelming. These are the SEO and Web Design Blogs beginners should follow to get the best advice and learn the most about running a website and social media accounts?
Putting together a list of SEO and Web DesignBlogs Beginners should follow is no easy task. There are thousands of blogs out there, including this one, Online Trade Marketing. Every blog has it’s own focus, so I’ve tried to choose a wide selection of topics.
There’s a million ways to keep up with content from your favorite bloggers. The two I use the most; subscribe to receive updates via email and follow on Twitter. For me, these 5 are a must for any new webmaster. There is a lifetime of reading material already published on these blogs.
… and why are Personal Searches Important for Google Answer Boxes.
In short, Personal Searches are asking for advice. Advice about their car, their hair, their pet, their diet. Where in the past people would ask friends, family, someone they trust, they now turn to Google. They believe search can help them with their problem.
Every Job can be a Blog Post, Building New Customers & Growing Your Business
The ability to Think like a Blogger is a skill that all small business owners have to learn when they launch a website. Blogging is a vital ingredient of your website, your marketing, and your long term business success. During your work day you have to take pictures, maybe video, and take mental notes about the blog posts you will write about your business.
You are your own boss. You run your own small business with maybe 5 employees or less. Maybe it’s just you and your van. You are a carpenter, or a painter and decorator. You run a small shop, a hairdressers or a car mechanics.
Your job might be to build a staircase, or paint a kitchen. To serve customers, cut hair, or replace brake discs. But you have a second job. You are a Marketer. It’s your job to bring in new business and new customers as well as keep the ones you already have.
Let’s presume you have a website (please tell me you have a website??) and one or two social media profiles. What you might not have is a regularly updated blog.
Starting your own small business is hard work. Running a small business is hard work. I know,I’ve been that guy. If you are a carpenter, a builder, or a painter and you want to save thousands by learning Online Trade Marketing, then you’ve come to the right place. All the post on this site are aimed at small trade businesses.
All the questions you have will be answered here. If you have a question use the search box on the left to look for an answer. If we haven’t answered your question in a post please leave a comment anywhere on the site and we’ll get back to you. We might write a post, we might make an instructional video.