Online Marketing, Web Design & SEO for Tradespeople & SMEs
A lifetime can be spent learning about Google. They have 100’s of products and services, most of which many people don’t know about and will never use. They have 7 products with over 1 Billion users and are probably the largest corporation the world has ever seen.
Having said that, it is essential for the small business owner to master just a handful or these services. These blog postswill teach you beginner, intermediate and expert knowledge of these services. Including;
Analytics & Search Console
– It can take many years to master the use of these tools, but a basic knowledge can boost your website’s performance dramatically. They say Knowledge is Power and in this case knowing your user data is very powerful.
– Not something to think about when you are starting out but at some stage every website has to look at advertising. And the place to start is with Adwords. It can be daunting but we’ll walk you through it step-by-step.
Google My Business
– With the advent of mobile search local has become vital to every trade business. This ever changing landscape currently falls under the umbrella of Google My Business. We’ll walk you through this, Maps, Google+ Pages and much more.
Use the search box and links on the right to find specific topics and experience levels (beginner, intermediate, expert). Use the sign-up form to receive updates via email.
Everyone these days seems to be Paying for Clicks. Google & Facebook have become companies worth hundreds of billions of dollars because everyone is paying for clicks. Why are you using Pay Per Click Ads? Did you ever ask yourself that question? Maybe because everyone does it, you think it’s what you should be doing. Maybe because you think SEO is hard work, or that it’s more expensive than PPC.
Fact : 80% of all clicks on Google Search Results Pages go to Organic Results.
Fact : 80% of Online Marketing Spend goes on Pay Per Click Advertising.
In this post I’m going to try and work out why these 2 seemingly contradictory stats. exist. I think the proportion is wrong and I think it is based on false preconceptions of both Pay Per Click and Search Engine Optimization.
I’m not saying that Pay Per Click is a waste of money, I have used it myself in the past. Neither am I saying that SEO is a magic bullet, the only road to online success. But this ratio of spending is crazy, especially for small, but well established businesses in the trade and construction sectors, or those on a limited budget.Continue reading “Why are You Paying for Clicks? PPC vs SEO”
… and why are Personal Searches Important for Google Answer Boxes.
In short, Personal Searches are asking for advice. Advice about their car, their hair, their pet, their diet. Where in the past people would ask friends, family, someone they trust, they now turn to Google. They believe search can help them with their problem.
Starting your own small business is hard work. Running a small business is hard work. I know,I’ve been that guy. If you are a carpenter, a builder, or a painter and you want to save thousands by learning Online Trade Marketing, then you’ve come to the right place. All the post on this site are aimed at small trade businesses.
All the questions you have will be answered here. If you have a question use the search box on the left to look for an answer. If we haven’t answered your question in a post please leave a comment anywhere on the site and we’ll get back to you. We might write a post, we might make an instructional video.